Sonic Branding
Sonic Branding allows you to create a whole new dimension to your small business. People can FEEL what you are about. We all know that music is a visceral thing and connects with people on a subconscious level. Sonic Branding is more than just a gimmicky jingle. It is a musical mission statement of your intent.
It is a very powerful way to communicate to your audience about your business, what it stands for and what it FEELS like. Sonic Branding is an exciting new way to engage with your audience. Whether it is a one minute advertisement or a full blown Sonic Branding of your business, we've got you covered.
It is a very powerful way to communicate to your audience about your business, what it stands for and what it FEELS like. Sonic Branding is an exciting new way to engage with your audience. Whether it is a one minute advertisement or a full blown Sonic Branding of your business, we've got you covered.
One Minute Wonder!
Here at Sonic Branding we create 'one minute wonders'. A one minute wonder is a song that is specifically written for your vision or slideshow. You will tell us the style or give us a song you would like your one minute wonder to sound like and we produce a world class audio product to partner with your video at a very reasonable price. This will be a bespoke one minute song with words that support your brand's integrity. You will also get an instrumental version of your song for any sections of your video or videos you may want to speak over. We will synch your unique Sonic Branded song to your vision and hey presto the magic begins!
Woman
Vanessa from Portraits by Vanessa Fields asked me if I could write a song for her 'Woman' photography package. Her brief was that she wanted music and production like the Portishead song 'Glory Box' but with meaningful words that echoed the intention behind her new package; one of sensuality, womanliness, grace and beauty. She absolutely loved how I captured that in the words to the song. Another successful commission! Find out more....
Vanessa from Portraits by Vanessa Fields asked me if I could write a song for her 'Woman' photography package. Her brief was that she wanted music and production like the Portishead song 'Glory Box' but with meaningful words that echoed the intention behind her new package; one of sensuality, womanliness, grace and beauty. She absolutely loved how I captured that in the words to the song. Another successful commission! Find out more....
Example: Vanessa Fields Portraits- for her Woman Package.
www.vanessafields.com.au
www.vanessafields.com.au
Video by Vanessa Fields
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Musical Mission Statement
Imagine having the edge on your competition. These days customers are more choosy and are looking for things that set you apart from the rest of the pack. That's where a Sonic Branding Musical Mission Statement song song comes in. Imagine having a musical mission statement so that your customers could not only see what you are all about and what you stand for but they could really FEEL IT. That is where music is the best medium to give your customers the complete visceral experience of your product or service. Why do you think Pepsi hired Michael Jackson to be in their advertising with his music? Because it is not the product or service you are selling but the feeling people get about you that makes them buy and keep buying. Pepsi was smart enough to realise that MJ's music elicited a feeling in their customers and just through association to that feeling their customers brought Pepsi into their hearts not just their minds. Pepsi created emotion in people and emotion creates motion. Music can translate the meaning of your product or service to your fans and soon to be fans subconsciously and elegantly.
Example: Archetype Academy's 'Passion and Purpose' to advertise their workshops and school.
http://www.pipmckay.com.au/archetypal-coaching
Example: Archetype Academy's 'Passion and Purpose' to advertise their workshops and school.
http://www.pipmckay.com.au/archetypal-coaching
Song For Rose
I had the great honour of writing a song for the Rose Scott Women's Writer's festival and The Women's Club in Sydney. The song is about how we will remember the progress the suffragists and suffragettes made for women's rights and through their sacrifices and strength have made our lives as women so much better and closer to true equality. The song is called 'Song 'for Rose' in honour of Rose Scott and others.
I had the great honour of writing a song for the Rose Scott Women's Writer's festival and The Women's Club in Sydney. The song is about how we will remember the progress the suffragists and suffragettes made for women's rights and through their sacrifices and strength have made our lives as women so much better and closer to true equality. The song is called 'Song 'for Rose' in honour of Rose Scott and others.
The Dynamic Duo
Your Sonic Branding song will be written and produced by two of the best in the industry.
Lindsay Drummond- award winning songwriter and singer and Luke Dixon- award winning producer, singer and multi-instrumentalist.
Lindsay Drummond- award winning songwriter and singer and Luke Dixon- award winning producer, singer and multi-instrumentalist.
Lindsay Drummond has been songwriter for over 20 years. She has won songwriting awards from all over the world and taught songwriting at the University of New South Wales. Lindsay has also been a professional singer for over 15 years and has supported artists such as Jimmy Barnes, Richard Clapton, Russel Morris and even Jose Feliciano at Sydney's State Theatre, playing her original compositions.
Lindsay has partnered up with her extremely talented husband Luke Dixon to produce 'More Than Enough' the EP, 'Songs of Affirmation' the album, the Songwriting Sessions songs and commissioned work for Sonic Branding and HeartSong. Lindsay is a Self Expression Coach and is currently writing a book and releasing her anthology. Luke Dixon is an award winning singer, producer and multi-instrumentalist. He is also a clinical Hypnotherapist and NLP Trainer. Bringing together his musical finesse and knowledge of the subconscious mind and how the human mind works, he creates outstanding video and audio productions that affect audiences in a very profound way. In his state of the art studio he has produced many CDs for music artists, CD audio programs for therapists and practitioners, and state of the art micro narrative advertisements. With Luke's style and sensibilities and Lindsay's expressive genius these two masters of their crafts are a breath of fresh air and a beacon of authenticity. |
For more exciting and amazing small business audio and visual solutions head to www.evolutionarymedia.com.au